Filmmaking
Cinematic scenes
Short narrative beats and atmospheric scenes, built for brand films and recruiting spots.
Brooklyn West Labs
A creative studio.
Websites, film, content and software made with care. We use AI as a collaborative tool, but the ideas, taste and judgment are ours.
The package
Brand film + complete website overhaul
- Nothing for you to do. We handle everything: research, writing, photos, film, build.
- Fast. Delivered in 7 business days.
- AI Answer Optimization, free. So ChatGPT and Google describe you correctly.
Only 5 spots per week.
$9,995 total · reserve with a fully refundable $2,000 deposit
See the offer →Approach
Craft first. Tools second.
Software can make a thousand things. Taste picks the one worth making.
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01
Story before software
We start with who you are and who needs to hear it. The tools wait their turn.
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02
AI in the passenger seat
A sharp collaborator that speeds up the grunt work. It doesn't get the final cut. We do.
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03
Show, don't pitch
Working drafts in days, not forty-slide decks in weeks. You react to the real thing.
Services
What we make
Seven things, done by one small team, so nothing gets lost between vendors.
- 01
Websites
Fast on a phone, clear in five seconds, and built so you can still update it next year.
- 02
Brand videos
Two minutes that do what your About page has been trying to do for a decade.
- 03
Strategy
Straight answers on positioning, content, and where AI earns its keep. Or doesn't.
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Content
Clips, stills and copy every week, all sounding like the same person. You.
- 05
Narrative video
Scripted scenes with real characters, real dialogue and an original score.
- 06
Commercials
One idea, told well, cut for a stadium screen and a phone in a pocket.
- 07
Applications
Web software designed, built and shipped. No handoff to a stranger halfway through.
100% money-back guarantee. If you don't love it, don't pay us.
Work
Films & brand video
Narrative scenes and brand films, written, cut and scored in house. Roughly $10K and about two days for a recruiting or brand spot.
Filmmaking
The walk on the bluffs
A dialogue scene on the California coastline: a walk-and-talk with original performances, coverage and score.
Brand video
Decatur Foundry recruiting spot
A 56-second recruiting film for a legacy gray-iron foundry. Spec concept—not a commissioned client deliverable.
Website + brand film
Sioux City Foundry
A family foundry at the same address since 1890. A magazine-style site with a heritage timeline, plus a 30-second brand film. Spec concept, not a commissioned client deliverable.
Concept
Website concept
Trophy Lodge
A homepage concept for a fishing lodge, built around the water, the cabins and the people who come back every season. Design concept only.
Websites
Sites we build
Spec concept
Decatur Foundry
A full site for a legacy gray-iron foundry: capabilities, heritage, careers and quotes, with the recruiting film built in.
decatur-foundry-spec.pages.devProducts
Software we build
Education
MindyRoad
Grades 4–8 homeschool curriculum built around conversational lessons—guided conversation, not “ask a question, get an answer.” Students talk by voice or type. A focused two-hour school day: four 30-minute lessons. ESA-eligible in AZ, AR, TX, UT, NH, and LA. Its AI tutor stays inside the lesson flow.
mindyroad.com
Writing
PlotPins
Novel and screenplay planning software. An AI coach that guides—and never writes for you. Concept, outline, board, then draft.
plotpins.comContent
Cell Video
Short-form and cellular video content generation—built for teams that need a steady stream of clips without a full production crew. Available as a Brooklyn West Labs offering.
The studio
Who we are
We’re a small team based in Santa Barbara, CA: filmmakers and software developers.
Founder Jason Gagne has spent 20 years making brand films as Brooklyn West Films and building software, including a stint as Chief Architect at ParentSquare.
Brooklyn West Labs is where the two meet. We write the story, shoot the film and build the website ourselves, so nothing gets lost in a handoff. One small studio, start to finish.
Contact
Start a project
Tell us what you are making. We also run short AI strategy engagements: where it helps your craft, and where it does not.