GBG Insurance
Insurance · Milwaukee, WI
Spec redesign: we built this on our own to show what's possible. It was not commissioned by GBG Insurance.
Our redesign
Their old siteA seat at your management table.
The current site is a 2000s-era page: a narrow column of text, a red button menu and no clear first message. It undersells a commercial risk broker that sits down with clients' management teams.
We built the redesign around one idea from their own copy: GBG works like part of your management team. A calm, editorial layout, a single clear headline, and an 82-second brand film carry that message.
Every claim on the spec site comes from GBG's own pages: how they review risk, the carriers they represent, and their values.
Film
A clip from the brand film. Watch the full film on the site →
What we changed
- One clear promise above the fold
- Brand film (82 seconds) built from their story
- Coverage, approach and carriers organized into simple sections
- Mobile-first and fast
Want one for your business?
Brand film + complete website overhaul. $4,995, with a $500 fully refundable deposit. Delivered in 7 business days.
See the offer →